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PROTOTYPING IDEAS / DOMUS ACADEMY


Design is much more than shape.

Design is above all a good idea.

PROTOTYPING IDEAS / DOMUS ACADEMY


The first of four design talks promoted by Domus Academy: Utopia on September 4th, Trans-Local on October 30th, Nurture on January 15th 2018, and Waste on March 12th, 2018.


Utopia as a means to understand what are the roles and functions of Design in the 21st century. Every utopia seems to generate dystopias as by default. So how can we change the world without creating even more problems than we solve? Design is intimately related to the theme of Utopia.
During the event, Alice Rawsthorn (award-winning design critic and the author of several books on design) will intervene as moderator and along with Alexander Groves (Artist and Co-founder of Studio Swine), Peter Lang (Expert in Italian Radical Design and Architecture ) and Bruce Sterling (Futurist, Science fiction writer) will share ideas and solutions with the public, who will be able to witness the talks about the future of Design.
During the evening, it will appear globally recognized designers like: Matteo Cibic - Matteo Cibic Studio; Licia Florio and Francio Ferrari - L’F Shoes; Francesco Franchi - Designer and Journalist of la Repubblica; Francesca Lanzavecchia - Lanzavecchia + Wai; Daniele Bortotto - Zanellato/Bortotto.

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PROTOTYPING IDEAS / DOMUS ACADEMY


Ideas are plans for action. They are tools we use to adapt to the environment, and to adapt the environment to us.
When we talk about design, we often give ‘form’ pride of place. We often think that ‘form’ is more important than anything else that goes in the making of a good product. But design is much more than form. Design is primarily a good idea. Still prototyping ideas is very hard, but is critical to good design.
 
Domus Academy devotes a whole cycle of events on the task of turning ideas into plans for action. Into tools with which to tweak the world in the right direction, one good design at a time. This is why Domus Academy explores the ways in which good ideas can be designed with a series of events called PROTOTYPING IDEAS.

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PROTOTYPING IDEAS / DOMUS ACADEMY


UTOPIA The discourse of design has a peculiar affinity with the notion that humans may come to live in a better world of their own making. And yet, every utopia seems to generate dystopias as by default. So how can we change the world without creating even more problems than we solve? Just to give one example, this question is fundamental today when many of our digital devices offer us services while retaining personal information that can be used in ways that might be turned against us. Location services are a wonderful improvement over maps, but at what cost? What happens if our location falls into the wrong hands? Can this be prevented? Are we on the right track? To harness out of the antinomy Utopia/Dystopia sound design ideas that can be prototyped, each worktable will subject the antinomy to a grid of categories whose function is to stress where problems may emerge. These categories will also be antinomies: Natural/Artificial, Grow/Build, Tradition/Innovation, Male/Female, Individual/Community. Concrete problems will emerge along these lines that will challenge the overarching theme of Utopia in ways that will allow for the emerging of solutions designed to avoid those utopia ideas that are bound, as by necessity, to become dystopian if not carefully thought through.

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PROTOTYPING IDEAS / DOMUS ACADEMY

Seren Dal

DOMUS ACADEMY
PROTOTYPING IDEAS


September 4th, 2017 
From 7:00 p.m. to 8:30 p.m. – Welcome from 6.30 p.m. 

Location: BASE Milano

FREE ENTRY UNTIL AVAILABLE PLACES
THE EVENT WILL BE HELD IN ENGLISH.




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